The Consumer Insights Podcast
All About Eye Tracking with Mike Bartels, Senior Director of Enterprise Research at Tobii
July 28, 2022
In this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii. They discuss how eye tracking can play a powerful role in generating real-world insights that fuel innovation and competitive advantage.
You might have a difficult time trying to read consumers’ minds, but what about reading their eyes?

Eye tracking is a highly effective innovation that can help businesses perceive the world through their consumers' eyes, gaining relevant insights on critical business decisions such as product placement or product design.

In this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii, a global leader in eye tracking and pioneer of attention computing. 

They cover:

If you’re interested in understanding how eye tracking can take your research to the next level, tune in to this episode of The Consumer Insights Podcast.

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