Insights are integral to the growth of your business.
Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers.
Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s
June 30, 2022 • 27 MIN
Understanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.
The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
June 16, 2022 • 38 MIN
Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
How to Conduct Meaningful Market Research with Annie Pettit, Chief Research Officer, North America, at E2E Research Services
June 16, 2022 • 33 MIN
The only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is essential in order to keep up with trends and make more informed decisions.
In this episode of The Consumer Insights Podcast, Thor is joined by Annie Pettit, Chief Research Officer, NA, at E2E Research Services.