The Consumer Insights Podcast
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
September 22, 2022 • 44 MIN
As organizations grow, so does the importance of well-researched decisions. But how can you ensure that insights continue to make an impact, as the stakes and complexity increase? Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action. In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Research.
Scaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair
September 8, 2022 • 27 MIN
How do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources? The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way. In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
People, Data, and Insights: Connecting the Dots with Gilad Barash, VP of Analytics at Dstillery
August 25, 2022 • 25 MIN
“When you’re telling data stories, you’re affecting people’s lives.” Data is generated constantly in today’s digital world. But to truly get value from that data, it needs to be turned into actionable insights that foster meaningful engagements with both stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Gilad Barash, VP of Analytics at Dstillery.
The Insight of Empathy with Rob Volpe, CEO of Ignite 360
August 11, 2022 • 33 MIN
How easily can you see the point of view of other people? Empathy is critical to both society and business, and it often requires us to dig deeper — to not just ask “why”, but to truly understand “why”. It’s a tall order, and luckily Rob Volpe, CEO of Ignite 360 and author of “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”, is here to help. In this episode of the Consumer Insights Podcast, Rob joins Thor to discuss how empathy can unlock deeper insights and help to create more meaningful stories.
All About Eye Tracking with Mike Bartels, Senior Director of Enterprise Research at Tobii
July 28, 2022 • 30 MIN
In this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii. They discuss how eye tracking can play a powerful role in generating real-world insights that fuel innovation and competitive advantage.
Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
July 9, 2022 • 36 MIN
Big players in market research today seem to be losing control of the space as new businesses emerge with innovative solutions. But it's no longer about being bigger, faster, and less expensive. Artificial intelligence, machine learning, new data sources, and analytics tools all have the potential to open up unique insights and opportunities for development. In this episode of The Consumer Insights Podcast, Thor is joined by Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting.
Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s
June 30, 2022 • 27 MIN
Understanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth. In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.
The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
June 16, 2022 • 38 MIN
Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth. In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
How to Conduct Meaningful Market Research with Annie Pettit, Chief Research Officer, North America, at E2E Research Services
June 16, 2022 • 33 MIN
The only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is essential in order to keep up with trends and make more informed decisions. In this episode of The Consumer Insights Podcast, Thor is joined by Annie Pettit, Chief Research Officer, NA, at E2E Research Services.
Trailer
June 11, 2022 • 1 MIN
Welcome to The Consumer Insights Podcast. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.